Helga Breda
DESIGN TRA SPAZIO E FORMA

Description

“Design tra spazio e forma” (Design between space and form) was born from the desire to communicate to a vast public, in the sector and not, defining what design is and its declinations. The text collects issues concerning sustainability in a single volume, especially in the field of architecture and interior design, making a careful reflection on the buildings and architects of the sector, the so-called green architects. Product design was analyzed starting from the most famous objects and elements that make up the domestic space and their creators, world-renowned designers such as Achille Castiglioni, Gio Ponti and radical designers such as Gaetano Pesce and Ettore Sottsass. The last part of the text focuses on communication and graphics, in detail also editorial graphics, the birth and its historical evolution, type design, communication and perceptive methods, combined with an analysis of color and shapes . The text is completed with interviews for each macro-theme concerning design: sustainability in the interior design and architecture sector, product design and finally graphics and communication. Four interviews were included in the text
entrepreneurs, product designers, art directors and graphic designers. Pierangelo De Poli entrepreneur and architect, owner of Oikos Margaria, a historic Turin furniture company, always looking for new stimuli and professional adventures, founding partner of Green Pea in Turin and director of the Home department; Francesco Farinetti, Vice President of Eataly and CEO of Green Pea, successful entrepreneur, studies and analyzes the environment and commercial trends with the eyes of someone who is able to carry out innovative activities. Prof. Giovanni Levanti, Italian architect and designer, professor of Product Design at the Albertina Academy of Fine Arts in Turin, always interested in Radical Design, stood out for his original works with particular attention to the development of space domestic; his works are exhibited in many international museums. Prof. Romeo Traversa, teacher of the Graphic Design and Graphic Elements courses publishing at the Accademia Albertina in Turin and at LABA private academy of fine arts in Rimini and professor at the IED in Milan; art director and graphic designer he stands out as an artist and teacher for his approach linked to new technologies and associated with a traditional and material method of experimentation. “Design tra spazio e forma”, stimulates curiosity and creativity.