Helga Breda
DESIGN TRA SPAZIO E FORMA

Description

“Design tra spazio e forma” (Design between space and form) was born from the desire to communicate the definition of “design” in its various declinations to a large audience. The text collects issues relating to sustainability, especially in the field of architecture and interior design, making careful reflection on buildings and architects in the sector, the so-called “green architects”. Product design is analyzed starting from the most famous objects and elements that make up the domestic space and their creators, world-famous designers such as Achille Castiglioni, Gio Ponti and radical designers such as Gaetano Pesce and Ettore Sottsass. The last part of the text focuses on communication and graphics, including editorial graphics, on its birth and its historical evolution, type design, communicative and perceptive methods, combined with an analysis of color and shapes. Four interviews with entrepreneurs, product designers, art directors and graphic designers have been included in the text. Pierangelo De Poli, entrepreneur and architect, owner of Oikos Margaria, a historic Turin furniture company, always looking for new stimuli and professional adventures, founding member of the Green Pea of ​​Turin; Francesco Farinetti, Vice President of Eataly and CEO of Green Pea, a successful entrepreneur, studies and analyzes the environment and commercial trends with the eyes of someone who is able to carry out innovative activities. Professor Giovanni Levanti, Italian architect and designer, professor of Product Design at the Albertina Academy of Fine Arts in Turin, who has always been interested in Radical Design, has stood out for his original works with particular attention to the development of domestic space; his works are exhibited in numerous international museums. Professor Romeo Traversa, teacher of the Graphic Design and Elements of Editorial Graphics courses at the Accademia Albertina in Turin and at LABA Private Academy of Fine Arts in Rimini and teacher at the IED in Milan; art director and graphic designer stands out as an artist and teacher for his approach linked to new technologies and associated with a traditional and material method of experimentation. “Design between space and form” stimulates curiosity and creativity.