Silvio Valpreda
WORKSHOP AESTHETIC

Description

Workshop Aesthetic tells about a new aesthetic of workplaces and tools, without rhetoric, just looking at colors and shapes. For a while workshops and machineries got their own aesthetic. A sort of moral beauty associated to work ethic. A rough and symbolic aesthetic. After that workshops seemed to disappear and spotless, automatic and far production lines seemed to take the place. Machineries and tools fade away from representations and become images related to the past or to not yet developed countries. Reality is different. The most part of what we use daily is realized by hand work, using machines that needs grease and perspiration to operate. At macroeconomic level it is well known that true wealth is production competence.