{"id":8276,"date":"2025-02-17T18:53:26","date_gmt":"2025-02-17T17:53:26","guid":{"rendered":"https:\/\/prinp.com\/?post_type=product&#038;p=8276"},"modified":"2025-02-17T19:27:22","modified_gmt":"2025-02-17T18:27:22","slug":"erica-borello-nova-project","status":"publish","type":"product","link":"https:\/\/prinp.com\/en\/prodotto\/erica-borello-nova-project\/","title":{"rendered":"<span class=\"title1-prod\">Erica Borello<\/span><br\/> <span class=\"title2-prod\">NOVA PROJECT<\/span>"},"content":{"rendered":"<p>The needing for a design that takes into account the unitary vision to be given to all the components of the brand system is a central issue that contemporary designers must deal with, since the growing complexity and diversification of the areas of intervention of a brand requires that each of its manifestations can operate autonomously but consistently with respect to the primary structure of the branding project.<br \/>\nIn this book, the various instances of research and inspiration that have been investigated have led \u2212 through the implementation of a speculative design project \u2212 to the definition of a flexible method, an aid for anyone approaching a branding design project, particularly in the food sector, which has always been considered a minority compared to the large areas of design but which in recent years has exploded from the bottom as a sector of interest that requires a specific approach and design.<br \/>\nThis is how the &#8220;Nova Project&#8221; comes to life, an exercise of imagination that brings attention to conviviality and active participation as a response to the social criticalities of our present, using food as a means to provoke that reaction capable of triggering a relationship. Page after page, starting from the definition of the concept and arriving at the applications, the profile of a new brand is thus delineated that presents itself as a subject committed to the current gastronomic panorama, with an offer that ranges from informed and conscious purchasing to large-scale educational training.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Study on the Design for a Food Brand<\/strong><\/p>\n","protected":false},"featured_media":8278,"template":"","meta":[],"product_brand":[],"product_cat":[2472,162,168],"product_tag":[],"class_list":{"0":"post-8276","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-borello-erica-en","7":"product_cat-design-en","8":"product_cat-essays-en","9":"pa_autore-erica-borello-en","11":"first","12":"instock","13":"taxable","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/prinp.com\/en\/wp-json\/wp\/v2\/product\/8276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prinp.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/prinp.com\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prinp.com\/en\/wp-json\/wp\/v2\/media\/8278"}],"wp:attachment":[{"href":"https:\/\/prinp.com\/en\/wp-json\/wp\/v2\/media?parent=8276"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/prinp.com\/en\/wp-json\/wp\/v2\/product_brand?post=8276"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/prinp.com\/en\/wp-json\/wp\/v2\/product_cat?post=8276"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/prinp.com\/en\/wp-json\/wp\/v2\/product_tag?post=8276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}